Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.
By:
R. P. T. Davenport-Hines, Judy Slinn Imprint: Cambridge University Press Country of Publication: United Kingdom Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 24mm
Weight: 630g ISBN:9780521425599 ISBN 10: 052142559X Pages: 428 Publication Date:29 March 2012 Audience:
Professional and scholarly
,
Professional and scholarly
,
Undergraduate
,
Further / Higher Education
Replaced By: 9780521415392 Format:Paperback Publisher's Status: Active