Nick Barter is Professor of Strategy and Sustainability at Griffith Business School. Completing his doctorate at the University of St Andrews, his career has spanned industry and academia, from strategy consulting with EY to advising executives on escaping myopic strategic thinking, to leading the Griffith MBA. Chris Fleming is Professor of Economics and Dean (Research) at the Griffith Business School. Completing his doctorate at the University of Queensland, his career has spanned the public sector, academia leading the Griffith MBA, and industry providing advice on economic frameworks that align with our lived reality.