Franchising Hospitality Services

Conrad Lashley, Alison Morrison

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Paperback

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English

Butterworth-Heinemann Ltd
01 May 2000

Franchises; Hotel & catering trades

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.

In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

Edited by: Conrad Lashley, Alison Morrison
Imprint: Butterworth-Heinemann Ltd
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 15mm
Weight: 550g
ISBN: 9780750647724
ISBN 10: 0750647728
Pages: 296
Publication Date: 01 May 2000
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Franchising organization and debates - introduction; History and development; Franchising research: a failed literature?; Entrepreneurs or intrapreneurs?; Empowered franchisees?; Financial fundamentals; Catering; Hotels; Licensed Retail; Travel, trade and transport; The case of McDonald's Restaurants Limited

Conrad Lashley, Alison Morrison

Reviews for Franchising Hospitality Services

Pivot of the World provides a powerful, magisterial reinterpretation of photography's place in the postwar 1950s. With elegance and economy, and marshaling a wide and sophisticated range of theories, Blake Stimson recovers a fleeting, fragile, and, until now, forgotten moment when photographs had the capacity to imagine for their viewers a different way of belonging in a world on the verge of nuclear holocaust. His is an ambitious, eye-opening, and relevant book. --Anthony W. Lee, Mount Holyoke College, author of Painting on the Left and Diane Arbus: Family Albums