Foreign Devils in the Flowery Kingdom

Carl Crow, Paul French

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Paperback

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English

SinoMedia Holdings (HK) Limited
30 January 2007

Memoirs; Asian history; 20th century history: c 1900 to c 2000; Advertising industry

Originally published in 1940, this is Carl Crow's entertaining autobiography, the story of his more than 25 years of adventures and success in Shanghai during the tumultuous early decades of the 20th century. This book is a tale of East meets West set in the wild and heady days of inter-war China. It is an account of how two cultures clashed, bickering over business deals and social norms as they tried to find a way to live with each other.

By: Carl Crow
Foreword by: Paul French
Imprint: SinoMedia Holdings (HK) Limited
Country of Publication: Hong Kong
Dimensions: Height: 210mm, Width: 145mm, Spine: 25mm
Weight: 299g
ISBN: 9789889963330
ISBN 10: 9889963337
Pages: 312
Publication Date: 30 January 2007
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Carl was a Missouri boy who studied journalism and then pitched up in Shanghai in 1911 to start China's first American-run English-language newspaper, the China Press. He then started his own advertising agency that made him wealthy and revolutionized advertising and brand management in China. He was one of the most prominent foreigners in China during the era between the world wars.

Reviews for Foreign Devils in the Flowery Kingdom

Carl Crow's experience offers valuable clues on how to be successful in China - and just as importantly, how to remain sane. --James McGregor, author of One Billion Customers