Commercial Advertising

Thomas Russell

$90.99

Paperback

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English

Routledge
26 November 2015

Sociology; Advertising; Organisational theory & behaviour; Advertising industry

Series: Routledge Library Editions: Advertising

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.

The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.

First published in 1919.

By: Thomas Russell
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 17mm
Weight: 453g
ISBN: 9781138971158
ISBN 10: 1138971154
Series: Routledge Library Editions: Advertising
Pages: 312
Publication Date: 26 November 2015
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Thomas Russell

PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Commercial Advertising

Thomas Russell

$90.99

Paperback

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