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Commercial Advertising (RLE Advertising) by Thomas Russell at Abbey's Bookshop,
Commercial Advertising (RLE Advertising)
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Thomas Russell

Commercial Advertising

RLE Advertising

Thomas Russell

$96.99

Paperback

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English
Routledge
26 November 2015
Sociology; Advertising; Organisational theory & behaviour; Advertising industry
Series: Routledge Library Editions: Advertising
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.

The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.

First published in 1919.
By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm,  Spine: 17mm
Weight:   453g
ISBN:   9781138971158
ISBN 10:   1138971154
Series:   Routledge Library Editions: Advertising
Pages:   312
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Introduction Lecture 1. The Economic Justification of Advertising Lecture 2. Advertising – Its Functions and Policy Lecture 3. Copy-Writing and the Practical Psychology of Advertising Lecture 4. The Hall-Mark of Commerce: Trade-Marks and Retail Advertising Lecture 5. The Three Main Modes of Advertising Lecture 6.1. Mail-Order Advertising Lecture 6.2. Advertising as a Career. Appendix

Thomas Russell

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