Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Fashioning Japanese Subcultures (2012, Berg), Sneakers (2016, Bloomsbury Visual Arts) and Doing Research in Fashion and Dress, (2nd edition, 2020, Bloomsbury Visual Arts).
A compact introductory text which has already become a go-to resource for budding fashion scholars. This updated edition will ensure its relevance for the next generation. -- Brent Luvaas, Drexel University, USA Fashion-ology is a path-breaking book which opened a new field of interdisciplinary research on fashion and inspired a whole generation of fashion sociologists. I strongly recommend this updated and enriched edition to anyone who is interested in the intellectual underpinnings of fashion—students, researchers, and practitioners alike. -- Frédéric Godart, INSEAD, France, and author of Unveiling Fashion (2012) A readable but rigorous discussion of the serious study of fashion. -- Janice Miller, London College of Fashion, UK