This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.
Two two new chapters have been added for this third edition, covering ‘The Diversification and Changing Landscapes of Fashion Systems’ and ‘Ecological and Social Sustainability in Fashion’ respectively.
There's also more on: - the metaverse as the latest fashion system - the de-Westernization of fashion - postmodern discourse on fashion's relationship to race, gender and class - social media as consumption, production, evaluation, and marketing - fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion Week
There's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.
By:
Yuniya Kawamura (Fashion Institute of Technology USA)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Edition: 3rd edition
Dimensions:
Height: 234mm,
Width: 156mm,
ISBN: 9781350331877
ISBN 10: 1350331872
Series: Dress, Body, Culture
Pages: 196
Publication Date: 05 October 2023
Audience:
College/higher education
,
Primary
Format: Hardback
Publisher's Status: Active
Preface to the Third Edition 1. Introduction Etymology of Fashion Fashion as a Concept and a Phenomenon Proponents and Opponents of Fashion Studies of Fashion in Social Science Outline of the Book Guide to Further Reading 2. Sociological Discourse and Empirical Studies of Fashion Classical Sociological Discourse of Fashion Fashion, Modernity, and Social Mobility The Origin of the Fashion Phenomenon Sociological Studies of Fashion since the Mid-twentieth Century Fashion and the Sociology of Culture Fashion as a Manufactured Cultural Symbol Youth Subcultures in Fashion Research Gender and Race in Modern and Postmodern Fashion Discourse Conclusion Guide to Further Reading 3. Fashion as an Institutionalized System: From Paris to the Mediatized World Theoretical Framework of Fashion-ology Fashion as a Myth Supported by the System Different Approaches to Fashion Systems The Beginning of the Fashion System Fashion Production as Collective Activity Empirical Study: The French Fashion System as a Prototype The Decentralization of Fashion Geography from Paris to the World Conclusion Guide to Further Reading 4. Designers and Consumer: The Personification of Fashion Designers in the Studies of Fashion Designers, Creativity, and Social Structure Legitimation of the Designer’s Creativity The Star System of Designers Hierarchy Among Designers in the Fashion System The Adoption and Consumption of Fashion Consuming Fashion as Symbolic Strategy Social Visibility of Fashion Conclusion Guide to Further Reading 5The Production, Gatekeeping, and Diffusion of Fashion Diffusion Theories of Fashion Gatekeepers: Making Aesthetic Judgments Diffusion Strategies from Fashion Dolls to Fashion Shows Fashion Propaganda through Advertising Trickle-up and Trickle-Across Diffusions of Fashion Subcultural Commercialization as a Trickle-up Process and Legitimation Trickle-across Theory in Practice: A Collapse of Categorial Boundaries Social Media Influencers as Gatekeepers and Disseminators Conclusion Guide to Further Reading 6The Diversification and Changing Landscapes of the Fashion Systems The Four Leading Fashion Cities and Fashion Weeks The Second-tier Fashion Cities and Theme-focused Fashion Weeks Youth Subcultures as an Alternative Fashion System The Metaverse as the Latest Fashion System Conclusion Guide to Further Reading 7Ecological and Social Sustainability in Fashion The United Nations Sustainable Development Goals (SDGs) Ecological Sustainability Social Sustainability Sustainability Certification Standards for Clothing and Textiles Productions Governments’ Regulations on Sustainability The Evolution of Status Symbols: From Wasteful Consumption to Conscientious Consumption Conclusion Guide to Further Reading 8Conclusion Appendix: Practical Guide to Sociological Research in Fashion and Dress Notes Bibliography Index
Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Fashioning Japanese Subcultures (2012, Berg), Sneakers (2016, Bloomsbury Visual Arts) and Doing Research in Fashion and Dress, (2nd edition, 2020, Bloomsbury Visual Arts).
Reviews for Fashion-ology: Fashion Studies in the Postmodern Digital Era
A compact introductory text which has already become a go-to resource for budding fashion scholars. This updated edition will ensure its relevance for the next generation. -- Brent Luvaas, Drexel University, USA Fashion-ology is a path-breaking book which opened a new field of interdisciplinary research on fashion and inspired a whole generation of fashion sociologists. I strongly recommend this updated and enriched edition to anyone who is interested in the intellectual underpinnings of fashion—students, researchers, and practitioners alike. -- Frédéric Godart, INSEAD, France, and author of Unveiling Fashion (2012) A readable but rigorous discussion of the serious study of fashion. -- Janice Miller, London College of Fashion, UK
