Fashion Marketing Communications

Gaynor Lea-Greenwood (Manchester Metropolitan University, UK)

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Paperback

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English

John Wiley & Sons Inc
14 December 2012

Fashion design & theory; Sales & marketing; Clothing & footwear manufacture

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

By: Gaynor Lea-Greenwood (Manchester Metropolitan University UK)
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 245mm, Width: 174mm, Spine: 12mm
Weight: 476g
ISBN: 9781405150606
ISBN 10: 1405150602
Pages: 224
Publication Date: 14 December 2012
Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , A / AS level , Undergraduate
Format: Paperback
Publisher's Status: Active

Gaynor Lea-Greenwood, MA, BA, is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management.

Reviews for Fashion Marketing Communications

"""...it's a highly recommended read if you too want to work in fashion or even if you don't it gives great insight into the fashion through business eyes."" (March 2013, Urbanoblog.com)"