Uplift

The Bra in America

Jane Farrell-Beck, Colleen Gau

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Paperback

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English

University of Pennsylvania Press
22 October 2002

Industrial: Commercial Art & Design; Interdisciplinary studies; Regional studies; Social & cultural history; Fashion & society; Clothing & footwear manufacture

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives-their style, health, and economic opportunity.

Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

By: Jane Farrell-Beck, Colleen Gau
Imprint: University of Pennsylvania Press
Country of Publication: United States
Dimensions: Height: 235mm, Width: 155mm, Spine: 18mm
Weight: 461g
ISBN: 9780812218350
ISBN 10: 0812218353
Pages: 264
Publication Date: 22 October 2002
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Some Developments in Bra History Preface: Firming Up the Facts 1. The Birth of the Brassiere 2. Brassieres Win a Niche in Fashion 3. Breasts Lost and Found 4. Brassieres Rise, Stocks Fall 5. Dutiful Brassieres 6. Boom and Busts 7. Ban the Bra? 8. Wondering About Bras App. ASelected Brassiere Manufacturers App. BBrassiere Brands Glossary Notes Selected Bibliography Index Acknowledgments

Jane Farrell-Beck is Professor of Textiles and Clothing at Iowa State University. Colleen Gau is President of CPRTex, Inc., a home-based conservation of textiles business and the author of articles on clothing and health.

Reviews for Uplift: The Bra in America

Jane Farrell-Beck and Colleen Gau have collaborated to produce a minor miracle: an informal yet comprehensively researched work of history and sociology that isn't dull, isn't pretentious, isn't politically correct (or incorrect), and that's fun to read as well as being instructive. --Robert Gottlieb, New York Observer In this good-humored yet careful examination, Farrell-Beck and Gau illuminate women's experience of this most everyday garment... A fun, punchy book. --Publishers Weekly Uplift is extremely well-researched, and is significantly better than previous histories of the brassiere. --Valerie Steele, Fashion Institute of Technology