Uplift

The Bra in America

Jane Farrell-Beck, Colleen Gau

$56.95 $48.79

Paperback

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English

University of Pennsylvania Press
22 October 2002

Industrial: Commercial Art & Design; Interdisciplinary studies; Regional studies; Social & cultural history; Fashion & society; Clothing & footwear manufacture

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives-their style, health, and economic opportunity.

Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

By: Jane Farrell-Beck, Colleen Gau
Imprint: University of Pennsylvania Press
Country of Publication: United States
Dimensions: Height: 235mm, Width: 155mm, Spine: 18mm
Weight: 461g
ISBN: 9780812218350
ISBN 10: 0812218353
Pages: 264
Publication Date: 22 October 2002
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Jane Farrell-Beck is Professor of Textiles and Clothing at Iowa State University. Colleen Gau is President of CPRTex, Inc., a home-based conservation of textiles business and the author of articles on clothing and health.

Reviews for Uplift: The Bra in America

Jane Farrell-Beck and Colleen Gau have collaborated to produce a minor miracle: an informal yet comprehensively researched work of history and sociology that isn't dull, isn't pretentious, isn't politically correct (or incorrect), and that's fun to read as well as being instructive. --Robert Gottlieb, New York Observer In this good-humored yet careful examination, Farrell-Beck and Gau illuminate women's experience of this most everyday garment... A fun, punchy book. --Publishers Weekly Uplift is extremely well-researched, and is significantly better than previous histories of the brassiere. --Valerie Steele, Fashion Institute of Technology