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Explaining Consumer Choice by G. Foxall at Abbey's Bookshop,
Explaining Consumer Choice
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G. Foxall

Explaining Consumer Choice

G. Foxall

$126.95   $101.37

Hardback

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English
Palgrave Macmillan
27 June 2007
Consumerism; Sales & marketing
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
By:  
Imprint:   Palgrave Macmillan
Country of Publication:   United States
Edition:   2007 ed.
Dimensions:   Height: 216mm,  Width: 140mm,  Spine: 15mm
Weight:   470g
ISBN:   9781403998620
ISBN 10:   1403998620
Pages:   256
Publication Date:  
Audience:   Professional and scholarly ,  College/higher education ,  Undergraduate ,  Further / Higher Education
Format:   Hardback
Publisher's Status:   Active

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

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