Experiential Retailing: Concepts and Strategies That Sell

— —

Professor Pauline Sullivan (Associate Professor at Tennessee State University) Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville)

Experiential Retailing

Concepts and Strategies That Sell

Professor Pauline Sullivan (Associate Professor at Tennessee State University), Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville), Professor Judith Forney (Professor at University of North Texas)

$150

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Fairchild Books
23 January 2020

Social & cultural history; Consumerism; Retail sector

Summary
Details

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

By: Professor Pauline Sullivan (Associate Professor at Tennessee State University), Professor Youn-Kyung Kim (Professor at The University of Tennessee Knoxville), Professor Judith Forney (Professor at University of North Texas)
Imprint: Fairchild Books
Country of Publication: United Kingdom
Dimensions: Height: 280mm, Width: 215mm,
Weight: 1.107kg
ISBN: 9781501364150
ISBN 10: 1501364154
Pages: 480
Publication Date: 23 January 2020
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active