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Fairchild Books
23 January 2020
Social & cultural history; Consumerism; Retail sector
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
By:   Pauline Sullivan (Associate Professor at Tennessee State University), Youn-Kyung Kim (Professor at The University of Tennessee Knoxville), Judith Forney (Professor at University of North Texas)
Imprint:   Fairchild Books
Country of Publication:   United Kingdom
Dimensions:   Height: 280mm,  Width: 215mm, 
ISBN:   9781501364150
ISBN 10:   1501364154
Pages:   480
Publication Date:   23 January 2020
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

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