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Experience Design: A Framework for Integrating Brand, Experience, and Value by Patrick Newbery at Abbey's Bookshop,
Experience Design: A Framework for Integrating Brand, Experience, and Value
— —
Patrick Newbery Kevin Farnham

Experience Design

A Framework for Integrating Brand, Experience, and Value

Patrick Newbery,  Kevin Farnham

$52.95

Paperback

Not in-store but you can order this
How long will it take?
English
John Wiley & Sons Inc
16 August 2013
Sales & marketing management
"Bridge the gap between business and design to improve the customer experience  

Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. 

Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers.

Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about ""experience design,"" from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences

Improve the quality of the experiences customers have with your company and watch engagement soar."
By:   ,
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 226mm,  Width: 152mm,  Spine: 13mm
Weight:   447g
ISBN:   9781118609637
ISBN 10:   1118609638
Pages:   240
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Introduction 1 Context 13 Thinking about Design 16 Thinking about Business 38 Thinking about Change 50 Thinking about Experience Design 62 Frameworks and Tools 85 Brand Frameworks and Tools 88 Product/Service Frameworks and Tools 102 Customer Journey Framework 132 Putting It Together 166 Moving Forward 173 Getting Business to Act on Experience Design 178 Working with Vendors 196 Final Thoughts 209 Notes 213 Acknowledgments 219 Index 223

Patrick Newbery is the Chief Strategy Officer of Method, Inc. He uses his experience with strategy, brand, innovation, and design to develop the tools and frameworks that the company uses to shape client engagements. He lives in Berkeley and spends much of his free time trying to keep up with his two children. Kevin Farnham is the Chief Executive Officer of Method, Inc., where he is responsible for company strategy, global recruiting, and business development. His passion is for helping companies create truly great brands, products, and services through design. Over the course of the past two decades, he has worked directly with business leaders from companies such as Apple, BBC, Microsoft, MoMA, Nike, Google, and TED Conferences.

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