Eventplanner

Name: Eventplanner
Price: 99 AUD
Availability: OutOfStock
ISBN: 9789401436236

How to Organise Impactful Events

Kevin van der Straeten

$99

Address book

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English

Miscellaneous
01 February 2026

Public relations

Series: Lannoo Campus

Eventplanner is the reference work for anyone who wants to turn their event into a huge success. This book will help you to organise all kinds of events, from festivals to team-buildings; from the earliest preparations to the post-event evaluation. It is full of practical tips and handy checklists for budding organisers and professionals alike.

It zooms in on all the most current and most relevant event trends. You will learn how AI can contribute to your event, how you can best ensure the safety of your crew and guests, and how to deal with cyber security and privacy. There is also a brand-new chapter covering the organisation of weddings. As a result, Eventplanner is a complete toolbox for making your event truly memorable.

AUTHOR: Kevin Van der Straeten is the founder of eventplanner.net, for more than 20 years the leading platform and software provider for the commissioners and organisers of (business) events. In addition, he is the host of the online TV channel eventplanner.tv.

SELLING POINTS: .

Concrete manual for organising impactful events, from concept to execution .

Enriched with practical links and videos .

Including free eventplanner.net event software

By: Kevin van der Straeten
Imprint: Miscellaneous
Country of Publication: Belgium
Dimensions: Height: 240mm, Width: 170mm, Spine: 18mm
Weight: 700g
ISBN: 9789401436236
ISBN 10: 9401436231
Series: Lannoo Campus
Pages: 368
Publication Date: 01 February 2026
Audience: General/trade , ELT Advanced
Format: Address book
Publisher's Status: Active

Foreword 11 Why organise your event? 15 Why? 15 Events as part of the marketing mix 20 What is an event? 21 Event objectives 22 Types of objectives 22 Formulating objectives 24 Return On Investment 26 ROI model 26 Measuring 28 Creating value 29 Target group 31 Target sub-groups 33 One or more target groups? 33 Profile 34 Number of guests 35 Micro-events 36 I. Team, action plan and project management 39 Organisational team 39 Organising yourself – or getting others to do it? 40 Internal team 43 External suppliers / service providers 44 A mix of internal and external? 48 A new tool: AI 48 Action plan or call sheet 51 How detailed does your action plan need to be? 52 Project management for events 54 The ‘classic’ project approach 54 The ‘agile’ project approach – Scrum 56 II. Event logistics 61 Process thinking 61 Process chains 62 Capacity calculations 66 III. Budget 69 Drawing up a budget 69 Functional cost classification 69 Fixed and variable costs 70 Combination of cost assessment methods 71 Ticket price and strategy 72 Business case 73 Cash flow 74 Creative business models 74 Sponsoring 76 Budget checklist 77 IV. Date, duration and time 81 Date 81 Target group 81 Unsuitable periods 82 Which days? 82 Competition 83 Duration 86 Time 87

Kevin Van der Straeten is the founder of eventplanner.net, for more than 20 years the leading platform and software provider for the commissioners and organisers of (business) events. In addition, he is the host of the online TV channel eventplanner.tv.