Communicating Corporate Social Responsibility

The Trust Factor

Kristie Byrum

$64.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Lexington Books
29 January 2025

Communication studies; Development economics; Business communication & presentation; Public relations; Sustainability

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

By: Kristie Byrum
Imprint: Lexington Books
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781793646507
ISBN 10: 1793646503
Pages: 134
Publication Date: 29 January 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Table of Contents Dedication Preface Introduction Chapter 1: Reputation Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility Communication Process Model Chapter 3: Source Credibility Chapter 4: Information Credibility Chapter 5: Social Media Engagement Chapter 6: Purchase Intention Chapter 7: Measurement Chapter 8: Conclusion Bibliography About the Author

Kristie Byrum is associate professor in the Media and Journalism Department at Bloomsburg University of Pennsylvania.

Reviews for Communicating Corporate Social Responsibility: The Trust Factor

This book is certain to enhance understanding of the corporate social responsibility communication process for a variety of readers: academics, practitioners, and students would benefit from the expert and precise analysis of the subject provided by Dr. Byrum.--Alexander V. Laskin, Quinnipiac University