Entrepreneurs in High Technology: Lessons from MIT and Beyond

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Edward B. Roberts (David Sarnoff Professor of Management of Technology, School of Management, David Sarnoff Professor of Management of Technology, School of Management, MIT)

Entrepreneurs in High Technology

Lessons from MIT and Beyond

Edward B. Roberts (David Sarnoff Professor of Management of Technology, School of Management, David Sarnoff Professor of Management of Technology, School of Management, MIT)

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English

Oxford University Press Inc
22 August 1991

Social & cultural history; Entrepreneurship; Hi-tech manufacturing industries

"The ingredients for success in starting and developing a technology-based company aren't obvious.

Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High Technology, Edward Roberts, a Professor at the MIT Sloan School of Management, offers entrepreneurs a goldmine of information on starting, financing, and expanding a high-tech firm. His book reveals the results of research conducted over twenty-five years on several hundred high-tech firms, and it reflects the insights of the author's own first-hand experience as a company founder, director, and venture capitalist.

Focusing on firms in the Greater Boston area--many of which have had technological links with MIT--Roberts traces the origins and the evolution of the high-technology failures and successes. He examines the work experience and family backgrounds of successful technical entrepreneurs, their sources of funding, and the ways they respond to the challenge of business growth. He compares the track records of firms with multi-founder teams and firms with individual founders, contrasts the performance of consulting firms and research-and-development contractors against companies that start out with a product, identifies the factors that limit an enterprise's ability to raise outside capital, and explores the critical influence of marketing orientation on successful companies.

In a penetrating analysis of highly successful ventures, the author reveals the importance of strategically transforming the company to a market-oriented focus, and he examines the widespread tendency, even among the most successful high-tech firms, to displace the founder before the company achieves ""super-success.""

For anyone planning to start a technology-based enterprise, Entrepreneurs in High Technology is essential reading--an invaluable preview of the financial, organizational, and marketing issues that confront every new high-tech venture.

For business and technology watchers, it is an informative account of the promise and the perils entailed in bringing innovative ideas to the marketplace."

By: Edward B. Roberts (David Sarnoff Professor of Management of Technology School of Management David Sarnoff Professor of Management of Technology School of Management MIT)
Imprint: Oxford University Press Inc
Country of Publication: United States
Dimensions: Height: 241mm, Width: 162mm, Spine: 35mm
Weight: 766g
ISBN: 9780195067040
ISBN 10: 0195067045
Pages: 398
Publication Date: 22 August 1991
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Edward B. Roberts is the David Sarnoff Professor of Management of Technology at the Sloan School of Management, Massachusetts Institute of Technology. He is also a co-founder and director of Medical Information Technology, a successful producer of hospital information systems, and a co-founder and Chairman of Pugh-Roberts Associates, an international management consulting firm specializing in technology and strategic management. He also co-founded and is a General Partner of Zero Stage and First Stage Capital Equity Funds, a group of venture capital funds investing in early-stage high-technology enterprises.

Reviews for Entrepreneurs in High Technology: Lessons from MIT and Beyond

'his data and interests cover the last quarter-century and so provide a mine of useful material for industrial historians interested in the role of entreprenurship, especially where this is considered in a regional or high-technology setting' Geoffrey Tweedale, Business History, Vol. 34, No. 4, Oct '92 'By focusing on firms in the greater Boston area, many of which have had links with the Massachusetts Insitute of Technology (MIT), this study provides support for all these variables, but identifies even more critical aspects of culture and attitude that have fostered a congenial business environment ... a mine of useful material for industrial historians interested in the role of entrepreneurship, especially where this is considered in a regional or high-technology setting.' Geoffrey Tweedale, University of Sheffield, Business History, Oct '92 `A masterpiece in covering the complex aspects of entrepreneurship.' James M. Howell, The Howell Group `A major new book ... A gold mine of facts and data on both successful and unsuccessful start-up high-tech firms.' Journal of Product Innovation Management 'Roberts reveals some striking similarities in the family backgrounds of the successful entrepreneurs. He also has gleaned what he considers valuable lessons for the founders of future startups.' The Boston Globe, 9/12/91 'this is clearly the premiere work in the more specialized field of technological entrepreneurship ... Highly recommended for university and professional collections.' N. Gersony, Castleton State College, Choice Jan '92 `One has only to look at a book such as Edward Roberts' Entrepreneurs in High Technology ... to see how much can be achieved.' Margaret Sharp, Times Higher Education Supplement