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Engagement, Effectiveness, and Brand Activism in Game-Based Marketing by M. Nur Erdem
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Assoc. Prof. Dr. M. Nur Erdem was born in 1976. She graduated from Kocaeli University Faculty of Communication, Department of Public Relations and Promotion in 2005. She completed her master's degree in Public Relations and Promotion at the same university in 2008 and completed her doctorate in Communication Sciences at Kocaeli University in 2014. She has worked as a lecturer at various foundation universities. Since 2015, she has been working as a faculty member at the Faculty of Communication at Ondokuz Mayıs University. Erdem has numerous national and international publications on digital media and culture, digital advertising, and the relationship between games and advertising. She has also authored works in the field of brand positioning. Dr. Cansu Mayadağlı was born in Samsun in 1988. She completed her master's degree in Media and Communication Management at the Yeditepe University Institute of Social Sciences in 2018. She then completed her doctorate in Advertising and Promotion at the Marmara University Institute of Social Sciences. Since 2014, she has been working as a research assistant in the Public Relations and Promotion Department of the Faculty of Communication at Ondokuz Mayıs University. Her doctoral dissertation is titled “A research on the effect of consumer attachment styles on brand engagement.” Her research interests include brand management, advertising, and marketing management.
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