Encouraging Participative Consumerism Through Evolutionary Digital Marketing

Hans Ruediger Kaufmann, Agapi Manarioti

$401.95 $321.18

Hardback

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English

MKP Techologies
17 May 2017

Sales & marketing; Postal & telecommunications industries

Series: Advances in Marketing, Customer Relationship Management, and E-Services

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

By: Hans Ruediger Kaufmann, Agapi Manarioti
Imprint: MKP Techologies
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 664g
ISBN: 9781683180128
ISBN 10: 1683180127
Series: Advances in Marketing, Customer Relationship Management, and E-Services
Pages: 150
Publication Date: 17 May 2017
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Hans Ruediger Kaufmann, University of Nicosia, Cyprus. Agapi Manarioti, The Brand Love, Cyprus.