Effective Marketing and Consumer Behavior Tactics for High-End Products

Vera Teixeira Vale, Adriana Coutinho Gradim

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Hardback

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English

IGI Global
15 May 2025

Behavioural economics; Sales & marketing; Service industries

Effective marketing and consumer behavior tactics for high-end products require a better understanding of both psychological drivers and strategic brand positioning. High-end products often cater to a select group of consumers who value exclusivity, craftsmanship, and prestige, making it crucial for brands to tailor their marketing strategies to evoke a sense of luxury and desire. By leveraging consumer psychology, emotional appeal, and targeted experiences, brands can create a strong connection with their audience. Successful tactics go beyond traditional advertising, incorporating personalized messaging, influencer partnerships, and unique storytelling to reinforce the appeal of luxury and ensure high-end products resonate with their target market. Effective Marketing and Consumer Behavior Tactics for High-End Products explores how social media can impact consumer behavior in the luxury sector. It examines brand management practices, new digital communication channels, and the role of social media in marketing tactics. This book covers topics such as e-commerce, social media, and digital technology, and is a useful resource for business owners, entrepreneurs, marketers, academicians, researchers, and scientists.

Edited by: Vera Teixeira Vale, Adriana Coutinho Gradim
Imprint: IGI Global
Dimensions: Height: 254mm, Width: 178mm, Spine: 24mm
Weight: 925g
ISBN: 9798369387399
Pages: 530
Publication Date: 15 May 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Adriana Gradim is a Business Economics PhD student at the University of Aveiro (Portugal), where she took the undergraduate degree in Languages and Business Relations. Currently and a Master's Degree in Management. Adriana has several interests in the Management area, such as International Business and Marketing. She is also a research fellow at the same university.