Woody Woodward is a globally recognized sales expert, researcher, and speaker who has traveled the world to share his groundbreaking insights. As the creator of the D.R.I.V.E. Sales System(TM) and the author of 44 books, published in 13 languages, he has coached sales professionals from 37 countries, equipping them with innovative strategies to thrive in any market. His cutting-edge techniques have been featured by ABC, CBS, NBC, FOX, and Forbes. Bob Snyder is an accomplished business owner and sales expert with more than 40 years of experience. Throughout his career, he has founded and grown multiple companies, collectively generating hundreds of millions of dollars in revenue. As a sought-after speaker, Mr. Snyder has shared his dynamic, results-driven insights across five continents, guiding audiences to master sales, influence, and sustainable business growth. His mission is bold yet clear: to empower ten million salespeople with the tools, strategies, and mindset needed to excel in today's competitive marketplace.
""DRIVE illustrates the five buying personalities. The good news is you already speak one. The bad news is you're accidentally alienating the other four which is costing you sales. Learn the missing four buying personalities and you have the potential to increase your sales by 400%."" -Garrett Gunderson, New York Times Bestselling Author of Killing Sacred Cows ""After I trained with Woody I cleared six figures on my first keynote speech by implementing DRIVE. This system will forever change your sales."" -Ron Williams, 7-time Mr. Natural Olympia, 7-time Mr. Natural Universe, 7-time Mr. Natural World ""At JetBlue I taught my team how to use DRIVE to resolve customer concerns, lower employee turnover, and increase team morale. DRIVE is my go-to system to increase customer engagement."" -Anna Smith, JetBlue Senior CSVC ""I invited Woody to speak at one of my international events. I challenged him to use DRIVE to sell one of MY products, not his. When the final numbers came in, he increased my sales by 1440%. If you want to change your sales numbers read this book."" -Rob Sperry, The Game of Networking ""Since being introduced to DRIVE my philosophy of business management and entrepreneurship has changed significantly. DRIVE centered strategies and business plans produce results! It takes the 'guessing' out of sales, marketing, and managing staff."" -Matthew Casto, Senior Art Director, Universal Studios ""In three years, I took my company from my garage to being one of Inc 500's Fastest Growing Companies. Woody has been my business strategist for over 10 years, and I attribute so much of my success, both personally and financially, to his brilliant DRIVE program."" -Inger Erickson, Uppercase Living ""I had the honor of having Woody perform the true power of DRIVE in front of a live audience at an event I ran in Australia. It was so powerful the audience demanded additional training. We had to change the agenda to make room for him to dive deeper. It was one of the most relevant and mind-blowing trainings I have ever witnessed."" -Frazer Brookes, Social Media Strategist ""If you are a mind reader, you do NOT need this book. But if by chance you find yourself lacking in mind-reading skills-activate the DRIVE Sales System immediately. It will give you laser focus on closing more sales and increasing your income."" -Troy Dunn, TV Host ""Woody is one of the most creative people I've ever met. He has the ability to break complex subjects into simple, step by step concepts. This is what he has done with sales in DRIVE. If you want to sell more, and if you want to know why your prospects are buying from you, then you need DRIVE."" -Justin Prince, Be the One ""You cannot make a difference in the lives of others until you know what DRIVEs them. Being able to connect on a deep intimate level will allow you to create wealth in your life, relationships, and in your business."" -Greg S. Reid, Think and Grow Rich: Three Feet from Gold ""DRIVE is a wonderful tool I highly recommend for you to discover who you really are, which will allow you to have more love, wealth, health, and joy in your life."" -Jack Canfield, New York Times Bestselling Co-Author of Chicken Soup for the Soul ""As you begin to understand your DRIVE and gain insight into yourself, it gives you a greater insight into others, and insight allows you to make a greater impact in life."" -Les Brown, Laws of Success ""When you are marketing to someone, you must understand their DRIVE to trigger their buying buttons. Woody Woodward will teach you how to discover your customer's DRIVE and what causes them to buy more."" -Joel Comm, New York Times Bestselling Author of Twitter Power