Jacob Benbunan is founder and CEO of Saffron, working alongside Wally Olins - who invented brand strategy. His clients include Vueling, Akzo Nobel, A1 Telekom Austria, Bankinter and Swiss Re. He also helped create the brand Orange in his role at Wolff Olins. Gabor Schreier is Chief Creative Officer at Saffron. He has created brand identities for Daimler, Smart and Mercedes-Benz and was a core player in consolidating Saffron as a leading international brand consultancy. Benjamin Knapp is Chief Growth Officer, driving Saffron's central Europe expansion. His clients include London's Royal Opera House, A1 Telekom Austria and Fujitsu.
A truly compelling read for those who believe that the best evidence of corporate authenticity is brand consistency. --Ana Busto, SVP, Brand and Communications, ENGIE A treatise on branding in times of change that will guide marketers through their daily challenges. --Stefan Schindele, Brand Strategy, A1 Group Jacob Benbunan and his team are the most disruptive people in the branding world, helping anybody in the start-up or corporate world who wants to rock the boat and do things very differently. This book is a must-read for anyone wanting to cause any abrupt or sudden change in new or legacy industries. --Carlos Munoz, Founder, Volotea and Vueling Airlines The authors prove that disruption is an attitude of creativity, agility and innovation that all brands should strive for. They provide a detailed and inspiring explanation of the process. A great book - highly recommended! --Professor Robert Paulmann, Founder, CXI Conference