Digital Marketing

Digital Marketing will prepare executives, managers, owners, and students to integrate digital and traditional marketing strategies and tactics with core values and business goals to achieve unprecedented levels of efficiency and innovation. Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA With the continued growth of technology, we now live in a fast-moving digital age. All of us are members of a new digital generation; thus we are presented with endless opportunities, but we need the tools to translate strategy and values into action. Kaufman, Horton and Soltanifar provide best practices and dynamic strategies to lock us into what's current. This is a must-have guidebook for anyone who wants to integrate digital and stay competitive. Brandon Carroll, Enterprise Customer Success Manager, Contactually Kaufman, Horton, and Soltanifar's guidebook gives readers an interactive overview of marketing in the digital age. Aspiring digital marketers will find a treasure trove of valuable insights from case studies, expert insights, digital diagnostics, and takeaways within these pages. Leaders and laymen alike can use this as a roadmap for bringing their marketing efforts to life in the 21st century. Doug Conant, Former President & CEO, Campbell Soup Company, USA Kaufman, Horton, and Soltanifar have translated our generation's fluency with digital tools into a holistic understanding of why they matter, the immense scale of the possibilities they offer, and the practical steps for their effective implementation. For 'digital natives,' internalizing digital strategy is the missing link. To achieve real-world success, we need guidance to put our digital intuition to work; this book provides what is needed to do so. Craig Phillips, Product Design Manager, Personio Group, Dublin, Ireland