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$219.95

Paperback

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English
John Wiley & Sons Inc
18 August 2016
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
By:   , ,
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Edition:   6th edition
Dimensions:   Height: 272mm,  Width: 213mm,  Spine: 18mm
Weight:   771g
ISBN:   9781118988954
ISBN 10:   1118988957
Pages:   384
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

Robert D. Reid is Professor and former Dean of the College of Business at James Madison University, Harrisonburg, Virginia. David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.

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