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Digital Marketing for Businesses in easy steps

Jon Smith



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In Easy Steps Limited
24 June 2020
Series: In Easy Steps
Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.

Marketing your products and services online doesn't have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet - you can target customers around the globe.

Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:

The fundamentals of digital marketing. Getting more from your website and getting your digital house in order .

The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

The art of blogging to get customer loyalty.

How to create and launch a powerful Content Marketing Strategy.

How to use Search Engine Marketing to ensure customers find you and buy from you.

How to measure and optimize the effectiveness of your digital marketing.

Get started with your digital marketing strategy now with Digital marketing for businesses in easy steps, and use the new technology to reap the rewards for your business!
By:   Jon Smith
Imprint:   In Easy Steps Limited
Country of Publication:   United Kingdom
Edition:   2nd edition
Dimensions:   Height: 227mm,  Width: 186mm,  Spine: 15mm
ISBN:   9781840788631
ISBN 10:   1840788631
Series:   In Easy Steps
Pages:   288
Publication Date:   24 June 2020
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Jon Smith is the author of eleven books, four of which are related to internet marketing. Get into bed with Google, Adwords that work, Web sites that work and Dominate your market with Twitter have sold into a number of countries and have been translated into Danish, Russian and Thai among others. Part of the launch team of Amazon Europe, Jon went on to serve as Managing Director of Nth Degree Ltd, Inpress Ltd, Logo Warehouse Ltd and Espressio Ltd. Jon received his B.A. (Hons.) in American Studies from the University of Reading and the University of Texas at Austin. He is currently studying (part-time) for a Masters in Screenwriting at Bournemouth University.

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