Decomposing Market Shares – Methodological Foundations and Empirical Application: An Empirical Analysis...

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Philipp Brüggemann

Decomposing Market Shares – Methodological Foundations and Empirical Application

Name: Decomposing Market Shares – Methodological Foundations and Empirical Application
Price: 213.50 AUD
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ISBN: 9783658490638

An Empirical Analysis Exemplified by Market Shares of National Brands, Private Labels, and Retail...

Philipp Brüggemann

$266.95 $213.50

Paperback

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German

Springer Fachmedien Wiesbaden
04 February 2026

Business innovation; Sales & marketing management; Sales & marketing

This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brüggemann demonstrates, using the example of market shares of national brands and private labels as well as retail chains, how previous market share analyses can be improved through decomposition by regular and promotional prices. The method is characterized by its high transferability to various questions in both academic and practical contexts. This innovative method can be applied not only to market share analysis but also to numerous other relative and absolute key performance indicators. Using regression analysis or structural equation modeling, this method can be used to break down causal relationships between independent and dependent variables into components.

By: Philipp Brüggemann
Imprint: Springer Fachmedien Wiesbaden
Country of Publication: Germany
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9783658490638
ISBN 10: 3658490632
Pages: 178
Publication Date: 04 February 2026
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Paperback
Publisher's Status: Active

The Author Dr. Philipp Brüggemann is a research associate with Univ.-Prof. Dr. Rainer Olbrich at the Chair of Business Administration, especially Marketing, at the FernUniversität in Hagen. His research focuses on topics related to retail, technology, e-commerce, and sustainability.