Customer Analysis & Insight: An Introductory Guide To Understanding Your Audience

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Anpar Insights

Customer Analysis & Insight

An Introductory Guide To Understanding Your Audience

Anpar Insights

$24.95 $22.67

Paperback

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English

Anpar Insights
25 October 2023

Behavioural economics; Market research

Discover the essentials of customer analysis and insight with this non-technical comprehensive introductory guide. Gain a fundamental understanding of what customer analysis and insight entail and why they are vital for any business. Real-life examples from various industries showcasing the profound impact of harnessing the knowledge of your customer base. Learn as well the main types, the customer insight tools available and the steps you need to take.

By: Anpar Insights
Imprint: Anpar Insights
Dimensions: Height: 203mm, Width: 127mm, Spine: 4mm
Weight: 73g
ISBN: 9798223602569
Pages: 66
Publication Date: 25 October 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

With over two decades of dedicated expertise in the dynamic world of brand and consumer insights, Anpar Insights can draw from a wealth of experience from the ever-evolving landscape of finance, FMCG, sport, entertainment, and the digital/technological sectors to share with you the core fundamentals of branding and consumer insights that enable businesses to become successful.