Cross-Cultural Fashion Marketing

Ethnic Fashion, Diversity and Inclusion

Satyendra Singh (University of Winnipeg, Canada)

$146.95 $117.30

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Routledge
20 August 2025

Sales & marketing management; Market research; Fashion & beauty industries

Series: Routledge Studies in the Fashion Industry

Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. The book aims to combine the concept of consumer culture and society with the intricacies of fashion in the context of international marketing, messaging, and communications.

With a particular emphasis on ethnic fashion design and distinct features across cultures, it explores theories and concepts relating to modest fashion, beach fashion, headgear fashion and plus-size fashion among others. Each chapter provides fashion-related stimulating activities for experiential learning. Underpinned by theory and supported by practical examples, the book offers an engaging and innovative study of ethnic fashion from cultural perspectives to demonstrate the importance of developing a truly global brand.

Cross-Cultural Fashion Marketing is essential reading for scholars and postgraduate students interested in fashion marketing and management, cross cultural management, and consumer culture.

By: Satyendra Singh (University of Winnipeg Canada)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 350g
ISBN: 9781032616711
ISBN 10: 1032616717
Series: Routledge Studies in the Fashion Industry
Pages: 90
Publication Date: 20 August 2025
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

1. Introduction 2. Ethnic Fashion Marketing 3. Cross-Cultural Fashion Marketing 4. Modest Fashion Marketing 5. Plus-Size Fashion Marketing 6. Headgear Fashion Marketing 7. Beachwear Fashion Marketing 8. Conclusion

Satyendra Singh is Professor of Marketing and International Business, Faculty of Business and Economics, University of Winnipeg, Canada and Editor-in-Chief of the Journal of the Academy of Business and Emerging Markets (DOAJ).

Reviews for Cross-Cultural Fashion Marketing: Ethnic Fashion, Diversity and Inclusion

""This book thoughtfully explores the multifaceted world of ethnic fashion marketing. It offers valuable insights into the intersections of culture and inclusivity within the ever-evolving fashion landscape. A timely and important read for anyone interested in the past, present and future of ethnic fashion."" Dr. Paurav Shukla, Professor of Marketing, University of Southampton, United Kingdom ""This book offers an exciting and timely account of ethnic fashion across a diverse range of categories including the important yet underexplored niches of modest, plus-size, headgear, and beachwear marketing. It provides a valuable roadmap to navigate the increasingly complex and diverse field of fashion marketing in today’s globalized world. A useful tool for academics and practitioners alike."" Dr. Roland Goldberg, Professor of Marketing, North West University, South Africa