Creating Strategy

Acknowledgements Introduction Executive Summary 1. What is a Strategy, and Why Is One Needed? i. Strategy vs planning ii. The relationship between the organisation and strategy iii. Do you need a strategy at all? iv. The top 10 reasons for poor strategy 2. Strategy Foundations i. Purpose ii. Mission iii. Vision iv. Values v. Culture vi. Brand vii. Governance viii. Putting it all together: 'The House of Strategy' 3. Goals i. Why are goals important? ii. SMART goals (or targets) iii. Setting goals iv. Can you build goals from the strategy? 4. The Essence of a Strategy: Strategic Analysis i. The strategic analysis ('Why') ii. Where can you find helpful data? iii. The analytical tools iv. How often should you do the analysis work? 5. The Essence of a Strategy: The Strategic Intent i. Change ii. The difference between business as usual and strategy iii. Deciding your strategic intent iv. How to word the strategic intent v. Strategic intent and focus 6. The Essence of a Strategy: Strategic Actions i. Writing the strategic actions ii. Strategic levers 7. Getting Your Strategy on Paper i. Who should write the strategy? ii. Length iii. Style iv. What medium to use v. Contents of a strategy vi. Ways to represent the strategy 8. It's Written - What Now? i. Management system ii. Getting the strategy approved iii. Executing the strategy iv. Communicating the approved strategy 9. Over to You Bibliography About the Author References