Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Pantea Keikhosrokiani

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Hardback

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English

IGI Global
24 June 2022

Consumerism; Market research; Customer services; Data mining

Summary
Details

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience.

Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Edited by: Pantea Keikhosrokiani
Imprint: IGI Global
Country of Publication: United States
Dimensions: Height: 279mm, Width: 216mm,
Weight: 633g
ISBN: 9781668441688
ISBN 10: 1668441683
Pages: 335
Publication Date: 24 June 2022
Audience: Professional and scholarly , Professional and scholarly , Undergraduate , Undergraduate
Format: Hardback
Publisher's Status: Active