Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

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Jorge Remondes Sandrina Teixeira

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

Jorge Remondes, Sandrina Teixeira

$626.95 $501.84

Hardback

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English

IGI Global
30 June 2022

Consumerism

Summary
Details

Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better quality of life for their populations.

Implementing Automation Initiatives in Companies to Create Better-Connected Experiences explores the most current and decisive topics for business and academia. It evaluates the ways in which automation and connectivity help the decision-making process of companies and the learning process for students and researchers. Covering topics such as consumer behavior, omnichannel retailing, and metaverse applications in business, this premier reference source is an excellent resource for business executives and managers, IT managers, marketers, agencies, government officials, students and faculty of higher education, researchers, and academia.

Edited by: Jorge Remondes, Sandrina Teixeira
Imprint: IGI Global
Country of Publication: United States
Dimensions: Height: 279mm, Width: 216mm,
Weight: 363g
ISBN: 9781668455388
ISBN 10: 1668455382
Pages: 320
Publication Date: 30 June 2022
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active