Consumer Behavior

Attitude, Intention, and Choice Behavior

Naresh K Malhotra, Vibrant Publishers

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Paperback

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English

Vibrant Publishers
29 March 2025

Cognition & cognitive psychology; Behavioural economics; Market research

Understand What Drives Consumer Decisions!

Consumer Behavior: Attitude, Intention, and Choice Behavior by Naresh Malhotra delves into the intricate psychological and behavioral factors that shape consumer preferences and decision-making. This volume in the Legend in Marketing series explores how attitudes are formed, how they influence purchase intentions, and ultimately, how consumers make choices.

Drawing from cutting-edge research and real-world applications, this book examines key topics such as brand perception, social influence, decision heuristics, and the role of emotions in purchasing behavior. It also provides insights into how marketers can predict and influence buying decisions through strategic messaging, advertising, and consumer engagement.

Designed for marketing professionals, researchers, and business leaders, this book serves as an invaluable resource for anyone looking to understand the psychology behind customer choices.

�� Gain deeper insights into consumer attitudes and decision-making-order your copy today!

By: Naresh K Malhotra, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 18mm
Weight: 454g
ISBN: 9781636514277
ISBN 10: 1636514278
Pages: 340
Publication Date: 29 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the annual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards. Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.