Consumer Behavior and Digital Influence in Global Markets

Name: Consumer Behavior and Digital Influence in Global Markets
Price: 431.65 AUD
Availability: OutOfStock
ISBN: 9798260013434

Ricardo Marcão, Vasco Santos

$539.95 $431.65

Hardback

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English

Igi Global Scientific Publishing
22 April 2026

Globalization; Behavioural economics; E-commerce: business aspects; Sales & marketing

Summary
Details

Consumer behavior in global markets has been reshaped by the expansion of digital technologies, transforming how individuals discover, evaluate, and purchase products and services. The rise of e-commerce platforms, social media, and data-driven marketing has created an interconnected marketplace where consumers are influenced by online content, reviews, and personalized advertising. Cultural, economic, and technological differences across regions shape these behaviors, making it essential for businesses to understand global and local trends. As digital influence grows, companies must adapt their strategies to engage consumers, build trust, and remain competitive in a complex economic environment. Consumer Behavior and Digital Influence in Global Markets explores how digital platforms, technologies, and online interactions shape the way consumers make purchasing decisions across global markets. It examines the influence of factors like social media, cultural differences, data analytics, and digital marketing strategies on consumer preferences and behaviors. This book covers topics such as precision marketing, global business, and cognitive science, and is a useful resource for business owners, marketing professionals, academicians, researchers, and scientists.

Edited by: Ricardo Marcão, Vasco Santos
Imprint: Igi Global Scientific Publishing
Dimensions: Height: 254mm, Width: 178mm, Spine: 27mm
Weight: 1.043kg
ISBN: 9798260013434
Pages: 450
Publication Date: 22 April 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active