The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers...

— —

Roger Dooley

The Persuasion Engine

Name: The Persuasion Engine
Price: 46.95 AUD
Availability: OutOfStock
ISBN: 9781394383252

How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers

Roger Dooley

$46.95

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

John Wiley & Sons Inc
08 May 2026

Psychology; Microeconomics; E-commerce: business aspects

Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques

The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size.

The book walks you through the evolution of traditional neuromarketing into ”Neuromarketing 2.0,” where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment.

Inside the book, you’ll find:

Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop Practical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions Step-by-step guidance for implementing biometric tools and implicit testing without laboratory resources Advanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action Comprehensive methods for auditing and enhancing empathy in customer communications

Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world.

By: Roger Dooley
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 234mm, Width: 155mm, Spine: 28mm
Weight: 499g
ISBN: 9781394383252
ISBN 10: 1394383258
Pages: 272
Publication Date: 08 May 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction xix PART I THE FUTURE OF MARKETING IS HERE 1 1 A Short History of Neuromarketing 3 PART II THE NEW TOOLS OF NEUROMARKETING 9 2 Eye-Tracking Revolution 11 3 Facial Coding 25 4 Biometrics Everywhere 29 5 Implicit Testing 37 6 Evolving Neuromarketing 2.0 Tools 41 PART III AI-POWERED PERSUASION 45 7 Your AI Behavioral Science Dream Team 47 8 Advanced Prompting 65 9 Quick Wins to Get Started 95 10 Attention and Emotion 111 11 Close the Credibility Gap 127 12 Decision Architecture and Pricing 141 13 Scarcity, Urgency, and FOMO 151 14 Advanced AI Behavioral Techniques 161 PART IV EMPATHY, EMOTION, AND COMMUNICATION 175 15 AI Adds the Human Touch 177 16 Auditing for Empathy 189 17 Practical Empathy 199 Conclusion 211 Appendix: Classic Neuromarketing 213 Notes 233 Acknowledgments 239 About the Author 241 Index 243

ROGER DOOLEY is a globally recognized expert in applying neuroscience and behavioral science to marketing, persuasion, and customer experience. He is a trusted advisor to Fortune 500 companies and startups alike. His bestselling book Brainfluence has been translated into 11 languages.