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Consumer Behavior by Ayalla Ruvio at Abbey's Bookshop,
Consumer Behavior
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Ayalla Ruvio Dawn Iacobucci

Consumer Behavior

Ayalla Ruvio,  Dawn Iacobucci

$167.95

Paperback

Not in-store but you can order this
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English
John Wiley & Sons Inc
19 February 2024
Market research
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.

The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:

An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
By:   ,
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 252mm,  Width: 201mm,  Spine: 18mm
Weight:   635g
ISBN:   9781119912415
ISBN 10:   1119912415
Pages:   368
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active

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