Marketing Research for the Tourism, Hospitality and Events Industries

Bonita Kolb

$305

Hardback

Forthcoming
Pre-Order now

QTY:

English

Routledge
20 June 2025

Market research; Tourism industry; Hospitality industry

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

The second edition of this textbook has been updated to include:

New content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real-time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful New international short case studies to showcase real-life applications where market research can be used to attract and retain visitors for tourism, hospitality and events

This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and/ or event experience and how to influence a destination’s success.

By: Bonita Kolb
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 246mm, Width: 174mm,
ISBN: 9781032940403
ISBN 10: 1032940409
Pages: 190
Publication Date: 20 June 2025
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Forthcoming

Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.