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About the AuthorBruce Huddleston has spent nearly four decades working in the sales industry, with extensive experience in automotive sales and dealership operations. His career began as a new salesperson on the showroom floor and eventually progressed through multiple leadership roles, including sales management and general management.Throughout his career, Bruce Huddleston has worked in a wide range of dealership environments, including new car franchises, independent used car dealerships, and buy-here-pay-here operations. This broad experience has given him firsthand insight into the real-world challenges sales professionals face every day, from greeting customers on the lot to managing sales teams and dealership departments.In addition to sales and management experience, Bruce Huddleston has spent many years mentoring and training sales professionals, managers, and dealership staff. His work has included coaching sales teams, developing communication systems, and training employees across multiple departments, including sales staff, office personnel, and department managers.Bruce Huddleston writes practical guides focused on real-world sales skills, communication, and professional development. His books emphasize straightforward systems that professionals can apply immediately to improve customer interactions, build confidence, and create stronger relationships in sales environments.His publications are part of the Professional Skills Institute training series and are published by Bedrock Heritage Publishing.
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