The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues, tourism trends like ecotourism and indigenous tourism are gaining traction. Technology also plays a pivotal role, enhancing personalization and service delivery through innovations like AI and robotics. Additionally, the rise of online platforms and social media influencers has transformed how people plan and experience travel, highlighting the need for further research into these evolving dynamics. Adapting to Evolving Consumer Experiences in Hospitality and Tourism offers a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. Covering topics such as artificial intelligence (AI), influencer marketing, and virtual tourism, this book is an excellent resource for professionals, graduate and postgraduate students, and researchers in the tourism and hospitality industry.
Edited by:
Maria Amélia Machado Carvalho, Maria Antónia Rodrigues, Joaquim Monteiro Pratas Imprint: IGI Global Dimensions:
Height: 254mm,
Width: 178mm,
Spine: 29mm
Weight: 1.093kg ISBN:9798369370216 Pages: 508 Publication Date:01 November 2024 Audience:
General/trade
,
ELT Advanced
Format:Hardback Publisher's Status: Active
