Chinese Electric Vehicle Trailblazers: Navigating the Future of Car Manufacturing

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Jan Y. Yang Yunyi Gu

Chinese Electric Vehicle Trailblazers

Navigating the Future of Car Manufacturing

Jan Y. Yang, Yunyi Gu, Zi Ling Tan

$76.95 $65.28

Hardback

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English

Springer International Publishing AG
01 April 2023

Development economics; Consultancy & grants for businesses; Sales & marketing; Market research; Road vehicle manufacturing industry

Series: Business Guides on the Go

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town.

Sharing valuable insights for all readerswith an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.

By: Jan Y. Yang, Yunyi Gu, Zi Ling Tan
Imprint: Springer International Publishing AG
Country of Publication: Switzerland
Edition: 1st ed. 2023
Dimensions: Height: 210mm, Width: 148mm,
Weight: 333g
ISBN: 9783031251443
ISBN 10: 303125144X
Series: Business Guides on the Go
Pages: 134
Publication Date: 01 April 2023
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Dr. Jan Y. Yang is Senior Managing Director of Simon-Kucher & Partners’ China Desk, where he oversees business development and project execution related to the firm’s China business. He is an expert on monetization strategies and price management for B2B and B2C alike. He has developed pricing strategies and supported the implementation of pricing transformation for numerous clients in various markets with a focus on China. Yunyi Gu is a Consultant at Simon-Kucher’s Frankfurt office, Germany. Since joining Simon-Kucher, she has supported a range of projects in the automotive and technology industries, working with different companies in China and the EU. Zi Ling is an Associate Consultant at Simon-Kucher’s Berlin office, Germany. Since joining Simon-Kucher, he has supported numerous projects in the automotive industry, working with automotive suppliers to monetize innovation. He has also provided assistance with several initiatives related to theChinese market.