Business Management - Promoting Low-Cost Marketing: Making Advertising Pay Profit

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Lasalle Extension University

Business Management - Promoting Low-Cost Marketing

Name: Business Management - Promoting Low-Cost Marketing
Price: 37.88 AUD
Availability: OutOfStock
ISBN: 9781025469508

Making Advertising Pay Profit

Lasalle Extension University

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Paperback

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English

Tradd Street Press
14 February 2026

Management & management techniques; Sales & marketing; Advertising

Summary
Details

""Business Management - Promoting Low-Cost Marketing
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* Making Advertising Pay Profit"" is a comprehensive exploration of the strategies and principles necessary to drive commercial success through efficient promotional tactics. This volume brings together diverse expert insights into the world of industrial-era commerce, providing a detailed look at how businesses can optimize their advertising budgets to ensure maximum return on investment. The text focuses on the practical application of marketing theories, offering guidance on how to create compelling messages that resonate with audiences while maintaining strict control over expenditures.

Throughout the work, readers are introduced to various methods for increasing sales and enhancing brand visibility. Topics include the psychology of advertising, the coordination of sales efforts, and the rigorous analysis of market trends. By emphasizing the direct relationship between marketing activity and net profit, the book serves as both a historical record of early management science and a testament to the enduring importance of strategic business planning. It is a valuable resource for students of economic history and anyone interested in the foundational techniques that shaped the evolution of modern advertising and commercial promotion.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Created by: Lasalle Extension University
Imprint: Tradd Street Press
Dimensions: Height: 234mm, Width: 156mm, Spine: 6mm
Weight: 172g
ISBN: 9781025469508
ISBN 10: 102546950X
Pages: 116
Publication Date: 14 February 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active