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Building Brand Equity: The Importance, Examples & How to Measure It by Anpar Insights at Abbey's Bookshop,
Building Brand Equity: The Importance, Examples & How to Measure It
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Anpar Insights

Building Brand Equity

The Importance, Examples & How to Measure It

Anpar Insights

$24.95   $22.67

Paperback

Not in-store but you can order this
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English
Anpar Insights
23 October 2023
Behavioural economics; Sales & marketing; Advertising
Learning how to build and measure brand equity is essential for any business looking to develop a strong brand name and create value. Discover the importance of brand equity with examples, benefits, key factors, strategies and how to measure it. So, use this guide to build your own brand equity and increase your brand value.
By:  
Imprint:   Anpar Insights
Dimensions:   Height: 203mm,  Width: 127mm,  Spine: 3mm
Weight:   73g
ISBN:   9798223853558
Pages:   64
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

With over two decades of dedicated expertise in the dynamic world of brand and consumer insights, Anpar Insights can draw from a wealth of experience from the ever-evolving landscape of finance, FMCG, sport, entertainment, and the digital/technological sectors to share with you the core fundamentals of branding and consumer insights that enable businesses to become successful.

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