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Borrowed Trust: The System Behind Influencer Impact by Malize Evans at Abbey's Bookshop,
Borrowed Trust: The System Behind Influencer Impact
— —
Malize Evans

Borrowed Trust

The System Behind Influencer Impact

Malize Evans

$137.95   $117.44

Paperback

Not in-store but you can order this
How long will it take?
English
Credon
17 January 2026
E-commerce: business aspects; Sales & marketing
Borrowed Trust: The System Behind Influencer Impact explains influencer marketing as a trust-transfer system embedded in the modern marketing funnel, from awareness through post-sale retention. Written for marketing professionals and students who want clarity beyond tactics, it gives step-by-step guidance to make decisions that actually move the business.

Too many books treat influencer marketing as a set of disconnected trends. This book breaks that approach and gives you a system you can use immediately.

You'll learn how to:

Map influencer marketing to every stage of the funnel, from brand awareness to retention Make strategic choices before building a campaign, including brand alignment, creative fit, and measuring the right outcomes Choose the right platforms, from short-form video to niche communities and emerging audio or gaming spaces Identify and select the right influencers, including B2B, long-term partners, and affiliate programs Run campaigns effectively, from outreach and agreements to paid vs organic strategies Track and optimize success with practical KPIs for each stage of the funnel Use tools and software, including sourcing platforms and automation, to scale campaigns without losing control Take the long view, integrating influencer marketing into a sustainable growth strategy

Each chapter combines real-world cases with actionable frameworks. This book gives you tools you can use immediately and frameworks to guide your decisions as your marketing strategy grows.
By:  
Imprint:   Credon
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 24mm
Weight:   626g
ISBN:   9788409817672
ISBN 10:   8409817675
Pages:   474
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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