The Strategic Evolution From Omnichannel to Metachannel Marketing

Name: The Strategic Evolution From Omnichannel to Metachannel Marketing
Price: 335.34 AUD
Availability: OutOfStock
ISBN: 9798337345925

Sara Teixeira, Zaila Oliveira

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Paperback

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English

Business Science Reference
13 February 2026

Behavioural economics; E-commerce: business aspects; Sales & marketing

The Strategic Evolution From Omnichannel to Metachannel Marketing by Sara Teixeira

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Edited by: Sara Teixeira, Zaila Oliveira
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798337345925
Pages: 560
Publication Date: 13 February 2026
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Sara Teixeira is a professor at ISCAP - Polytechnic of Porto in several undergraduate and master's degrees. Professor in the Postgraduate course in Digital Marketing and e-commerce at Instituto Superior do Vouga, Member of the scientific committee, and professor in the Postgraduate course in Digital Content Marketing & Analytics at Porto Executive Academy - ISCAP. She holds a PhD in Communication from the University of Vigo, a master's degree in Digital Marketing and a degree in Marketing. Her main research areas are marketing, marketing and consumer behavior. She is a collaborating member of the Research Center in Social and Organizational Sciences of the Polytechnic of Porto - CEOS.PP. Zaila Oliveira has a PhD in Management and Business – Specialization in Marketing and Strategy from the University of Porto, Portugal. She teaches at the University of Maia-ISMAI and at the Instituto Superior de Contabilidade e Administração do Porto – ISCAP. Member of CEOS.PP. Researcher in the area of marketing, consumer behavior and sustainability, with published articles, some of them SCOPUS.