Audience Sociology and Consumer Behavior in the Film Industry

Azime Cantaş

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English

Business Science Reference
10 January 2025

Films, movies & cinema; Market research; Media, information & communication industries

With traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangling the complex interplay between media consumption, cultural identities, and societal norms. Navigating this intricate terrain can be challenging, especially given the need for a cohesive research agenda. Audience Sociology and Consumer Behavior in the Film Industry offers a comprehensive and timely solution to address these challenges. This book critically examines existing research paradigms and proposes a fresh agenda for audience sociology, providing a roadmap for scholars and students. The book also explores the historical foundations of audience research and the transformative impact of cinema, television, and new media on cultural, sociological, and ethnic structures. Through a sociological lens, the book illuminates how viewing practices shape daily life, tastes, and cultural identities. It offers insights beyond traditional disciplinary boundaries, comprehensively exploring reception analysis, impact research, and the uses and gratifications theory. This book is designed for audience researchers, mass communication sociologists, and media analysts and is an indispensable resource. It equips readers with the tools they need to navigate the complexities of audience sociology in cinema and television by addressing critical issues such as consumer behavior in the movie industry and the transformation of film-watching practices. With its fresh perspective and innovative approach, this book will become a cornerstone in audience studies.

Edited by: Azime Cantaş
Imprint: Business Science Reference
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798369348864
Pages: 324
Publication Date: 10 January 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Azime Cantaş graduated from Selçuk University, Faculty of Arts and Sciences, Department of Art History in 2007. She then completed her undergraduate and graduate programs in the Faculty of Communication, Radio, Television and Cinema. She completed her doctoral program with her thesis titled “Minor Projections in Turkish Cinema” at Selcuk University, Institute of Social Sciences, Radio, Television and Cinema Department. While she was a student, she participated in various national and international film festivals with her work on the documentary “Hürriyet Mimarı” and the short film “Guernica”, which she directed. She edited the Turkish edition of the book “Philosopher Directors” published in 2023. She works as an academician at Afyon Kocatepe University, Faculty of Fine Arts, Cinema and Television Department.