Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks

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Andrea Fronzetti Colladon Roberto Vestrelli

Social Network Analysis and Text Mining for Big Data

The Power of Words and Networks

Andrea Fronzetti Colladon, Roberto Vestrelli

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Paperback

Forthcoming
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English

Routledge
20 June 2025

Research methods: general; Market research

Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data. These tools are designed to cater to the needs of both business analysts and researchers to facilitate the creation of groundbreaking analytics.

Beginning with clear definitions of social network analysis and text mining, this book benefits from a thoughtfully curated selection of methods and tools, drawn from the authors’ extensive research in the field. The focus then shifts to demonstrate how the interplay between words and networks can unlock the full potential of big data analytics. A centerpiece of the book is the Semantic Brand Score (SBS), a versatile and powerful metric for assessing brand importance through text analysis. All of the above is corroborated and illustrated with practical applications and case studies showing the value of these analytics in supporting change and improved managerial decisions. It also introduces a specialized software tool which enables users to perform the analyses detailed in the text.

This book is a must-read for business leaders, marketing professionals, policymakers, researchers, and university students. It offers practical insights and actionable advice for achieving increased performance of companies and societal actions. The writing is tailored to make complex concepts accessible to both experienced researchers and readers who are new to the field.

By: Andrea Fronzetti Colladon, Roberto Vestrelli
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 246mm, Width: 174mm,
Weight: 453g
ISBN: 9781032824963
ISBN 10: 1032824964
Pages: 144
Publication Date: 20 June 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

1. Introduction 2. Modes of Thinking 3. Categorical Thinking 4. Narrative Thinking 5. Dialectical Thinking 6. Poetic Thinking 7. Diffractive Thinking 8. Decolonial Thinking

Andrea Fronzetti Colladon is Associate Professor of Business Management and Analytics at Roma Tre University in Italy. Roberto Vestrelli is a PhD candidate in Industrial and Information Engineering at the University of Perugia, Italy.

Reviews for Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks

""In Social Network Analysis and Text Mining for Big Data: The Power of Words and Networks, Andrea Fronzetti Colladon and Roberto Vestrelli seamlessly blend the foundational principles of social network analysis and text mining with cutting-edge advancements. This indispensable resource is essential reading for researchers, graduate students, and practitioners seeking to harness the full potential of words and networks in the age of big data."" -- Peter A. Gloor, University of Cologne & MIT SDM, Germany and USA ""This book is an essential guide for anyone seeking to integrate text mining and social network analysis to drive innovative analytics and inform strategic decision-making."" -- Francesca Grippa, Northeastern University, USA