Attitude, Identity, and Influence

James R Bettman, Vibrant Publishers

$171.95 $137.28

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Vibrant Publishers
11 August 2025

Social, group or collective psychology; Behavioural economics; Sales & marketing

Attitude, Identity, and Influence by James R. Bettman offers a compelling look into how internal beliefs and social dynamics shape consumer behavior. This book explores the psychological underpinnings of attitude formation, the role of self-concept in brand choice, and how consumers navigate influence from peers, culture, and media.

Bettman synthesizes research from social psychology and behavioral marketing to explain how identity-driven motives interact with cognitive processing. Topics include value alignment, attitude strength, resistance to persuasion, and the influence of group norms on purchasing behavior. The result is a rich analysis of how who we are-and who we want to be-affects what we buy.

A valuable resource for researchers, marketers, and branding professionals, this book highlights strategies to connect authentically with consumers based on identity relevance and attitudinal resonance. As part of the Legend in Consumer Behavior series, Bettman's work continues to illuminate the complex forces that shape modern consumer decision-making.

By: James R Bettman, Vibrant Publishers
Imprint: Vibrant Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 19mm
Weight: 490g
ISBN: 9781636516004
ISBN 10: 1636516009
Pages: 368
Publication Date: 11 August 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

James R. Bettman is Burlington Industries Professor and a member of the Marketing Faculty at the Fuqua School of Business and Professor of Psychology and Neuroscience at Duke University. He received his BA (mathematics-economics) and PhD (administrative sciences) from Yale University. Prior to joining Duke, he was on the faculty at University of California, Los Angeles (UCLA). His research focuses on consumer information processing and decision-making, particularly constructive preferences, how decision-makers adapt, eff ects of emotion, the role of nonconscious processes, and how people build identities using consumption. His publications include two books, An Information Processing Th eory of Consumer Choice and Th e Adaptive Decision Maker, a monograph, ""Emotional Decisions: Tradeoff Diffi culty and Coping in Consumer Choice"", and over 120 research papers in marketing, consumer research, psychology, management, and neuroscience. He is on the Journal of Consumer Research (JCR) and Journal of Consumer Psychology editorial boards, is an Associate Editor for the Journal of Marketing Research, and has been a co-editor for JCR. Bettman has been recognized for PhD mentorship throughout his career, receiving Duke's Award for Excellence in Mentoring. He has chaired or co-chaired forty PhD committees. Professor Bettman is a Fellow of the American Psychological Association, the American Psychological Society, the Association for Consumer Research, and the American Marketing Association, and a past president of the Association for Consumer Research. He has received the Converse Award, the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, Consumer Behavior Special Interest Group Lifetime Achievement Award, Harold Maynard Award, Paul Green Award, and William O'Dell Award from the American Marketing Association; a Career Contribution Award from the Society for Consumer Psychology; a Distinguished Service Award and an Outstanding Reviewer Award from the Journal of Consumer Research; and was awarded the Leo Melamed Prize for outstanding scholarship. He also received teaching awards at both UCLA and Duke. In addition to research and mentoring PhD students, Professor Bettman's loves are his wife Joan, his son David, dark chocolate, and rock and roll (ranging from the music of the 1950s to often obscure current alternative bands). Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.