The Art of Business Development in the Age of AI

Adnan Bin-Mahfouz

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English

Empire Publishers
15 October 2025

Management & management techniques; Sales & marketing; Advice on careers & achieving success

Summary
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The Art of Business Development in the Age of AI

Business development today demands more than sales skills, it requires strategy, relationships, and the smart use of technology. In this practical six-week guide, Adnan Bin-Mahfouz shows how to combine timeless human strengths with the power of AI to create lasting growth.

From prospecting and storytelling to objection handling and closing deals, you'll learn proven methods to stand out in competitive markets. Real-world case studies and exercises reveal how to use AI for smarter lead generation, market insights, and personalized outreach, while keeping empathy, trust, and emotional intelligence at the core of every interaction.

Whether you're just starting out or leading at the executive level, this book is your roadmap to mastering business development and thriving in the AI era.

By: Adnan Bin-Mahfouz
Imprint: Empire Publishers
Dimensions: Height: 229mm, Width: 152mm, Spine: 12mm
Weight: 299g
ISBN: 9798349624636
Pages: 218
Publication Date: 15 October 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active