Anyone, Not Everyone

A Proven System To Escape Founder-Led Sales

Corey Quinn

$60.95 $51.42

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Reframe Press
02 April 2024

Entrepreneurship; Sales & marketing

"Discover a proven, easy-to-follow system to escape agency founder-led sales!

""Anyone, Not Everyone"" provides a simple solution to a big problem that digital agency owners face: serving too many types of clients. In it, leading agency advisor Corey Quinn guides readers through his proven 5-step process, helping them transform from a generalist agency to a vertical market specialist.

No fluff, no BS... just straightforward and effective tactics that will transform your agency.

The techniques you're about to learn are the same ones that have helped hundreds of founders at successful agencies scale their businesses, create more freedom, and dominate their market.

In this step-by-step guide, you'll learn:

Deep Specialization Strategy: Unlike the vague advice to ""niche down,"" Deep Specialization is a highly strategic, methodical process transforming agencies from Founder-led to Business-led.

The Power of Specialization: How specializing in a vertical market can lead to faster growth and higher client retention rates. Identification of Vertical Markets:

Process to identify and choose the right vertical for your agency's specialization. Sales and Marketing for Vertical Markets:

Best practices and strategies tailored for specific verticals to attract your best-fit clients. Effective Positioning & Messaging: How to communicate your specialized agency's value proposition effectively to your target vertical. Resource and Hiring Strategies:

The in-house or outsourced team resources you'll need and where to find them quickly. Real-life Success Stories: Concrete examples to illustrate the benefits and practical application of the Deep Specialization strategy.

Filled with exercises and examples from agency owners who have used this strategy, the book offers pragmatic advice on how to apply this strategy to your agency.

Are you ready to unleash the power of Deep Specialization?

Go ahead and grab your copy of Anyone, Not Everyone now to get started today!"

By: Corey Quinn
Imprint: Reframe Press
Dimensions: Height: 216mm, Width: 140mm, Spine: 19mm
Weight: 485g
ISBN: 9798989695102
Pages: 278
Publication Date: 02 April 2024
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Corey has 17 years of experience in the agency space. His most recent in-house role was as chief marketing officer at Scorpion, a digital marketing agency. There, he helped grow recurring revenue from $20 million to $150 million in under seven years. Today, he helps digital agency founders simplify their growth and escape founder-led sales.He holds an MBA with honors from the University of Southern California, Marshall School of Business.