Alcoholic Beverages

John Cavanagh, Frederick F. Clairmonte

$179

Hardback

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English

Routledge
01 December 2023

Sales & marketing; Service industries

Series: Routledge Library Editions: Alcohol and Alcoholism

For most of the post-war period, alcohol problems had been viewed primarily as individual problems. During the 1970s and 1980s, research highlighted the importance of larger socio-economic factors in shaping drinking levels, patterns and problems. However, it largely ignored a paramount force which shaped this larger socio-economic environment: the modern multinational corporation.

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies. While the authors did not want to suggest a single causal relationship between corporate strategies and the consumption of alcoholic beverages, the implications of their work were of the greatest significance to public health throughout the world. The book was an indispensable work for those interested in public health, alcoholism, and multinational business at the time. Today it can be read in its historical context.

By: John Cavanagh, Frederick F. Clairmonte
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 512g
ISBN: 9781032603766
ISBN 10: 1032603763
Series: Routledge Library Editions: Alcohol and Alcoholism
Pages: 174
Publication Date: 01 December 2023
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

John Cavanagh and Frederick F. Clairmonte