Airimagination

Extending the Airline Business Boundaries

Nawal K. Taneja (Faculty Emeritus, Aviation, Ohio State University)

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Hardback

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English

Routledge
29 September 2022

Business strategy; Management: leadership & motivation; Research & development management; Organisational theory & behaviour; Aerospace & air transport industries

Unprecedented social changes, accelerated by facilitating technologies and the COVID-19 pandemic, are calling for airlines to think deeply and non-conventionally on what will be important to existing and new travelers, as they change their lifestyles. New thinking requires airlines to extend the boundaries of their businesses to go beyond their traditional domains. This need goes beyond the renovation and iteration of conventional products to the transformation of products requiring new ideas and ways to scale them. Examples include the development of cost-effective urban air mobility, intermodal passenger transportation, door-to-door travel that is sustainable, and personalized offers.

Airimagination: Extending the Airline Business Boundaries raises some thought-provoking questions and provides a direction for practical solutions. For example, what if airlines developed products and services that finally meet end-to-end needs of customers seamlessly by collaborating in the value-adding open ecosystems, using platforms that facilitate effective engagement with both ""digital and nondigital"" customers and employees in real time and at each touch point? Ironically, the current time is an advantage for some airlines as they already have had to deal with a deep and wide disruption caused by the pandemic, leading operations to start from ground zero.

This book, the latest in a long and well-regarded series by Nawal K. Taneja, explores innovative best practices within the airline business world, complemented by numerous insightful perspectives contained in multiple forewords and thought leadership pieces. This book is aimed primarily at high-level practitioners within the airline industry and related businesses.

By: Nawal K. Taneja (Faculty Emeritus Aviation Ohio State University)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032327464
ISBN 10: 1032327464
Pages: 206
Publication Date: 29 September 2022
Audience: College/higher education , Professional and scholarly , Adult education , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Nawal K. Taneja, whose experience in the aviation industry spans five decades (starting with TWA at its headquarters in New York City), has worked for and advised major airlines and related aviation businesses worldwide. Currently, he is an executive-in-residence at the Fisher College of Business at the Ohio State University.

Reviews for Airimagination: Extending the Airline Business Boundaries

""Nawal Taneja’s latest book invites readers to reimagine the airline industry as it faces a pivotal moment in its history. At the heart of the book is six separate and interconnected chapters on challenges facing the airline industry, together with opportunities offered by new technologies and business approaches. If you would like to take a step back from the day-to-day running of the industry and cast an eye over the 21st Century challenges it faces, this book is a worthwhile magnifying glass."" Professor Keith Mason, FRAeS, Royal Aeronautical Society magazine: AEROSPACE February 2024, UK