Traditional growth is failing, but not because you aren't doing enough. The model itself is obsolete.
In AI Marketing, Jason Y. Liu explores why the familiar ""Marketing Funnel"" has become a graveyard for companies in the age of intelligence. As AI takes over user judgment and attention becomes a scarce resource that can no longer be simply purchased, businesses must shift from a Traffic Economy to an Intent Economy.
This book is not a collection of abstract concepts but a ""Growth Operating System"" (Growth OS) designed for the next decade of business. It provides an architectural blueprint for the Autonomous Enterprise, built on three core pillars:
The Content Engine:
Transitioning from artisanal handcrafting to an industrial-scale ""Content Factory"" using the original Talk to Create workflow.
The Advertising Engine:
Mastering the ""Black Box"" of algorithmic distribution through Signal Engineering and saturation testing.
The Private-Domain Engine:
Deploying AI Agents as super-salespeople to eliminate decision friction and automate trust-building 24/7.
Featuring 12 specific AI Growth Playbooks derived from the practices of global giants like Amazon, Netflix, Coca-Cola, and Haier, this guide walks leaders through omnichannel dominance, GEO (Growth Engine Optimization), and the revolutionary shift toward A2A (Agent-to-Agent) Marketing.
Whether you are a CMO looking to become a Growth Architect or an entrepreneur building a ""Unicorn of One,"" this book is your survival manual for the dawn of the intelligent civilization
By:
Liu Jason Yi Imprint: Jason Yi Liu Dimensions:
Height: 229mm,
Width: 152mm,
Spine: 24mm
Weight: 635g ISBN:9781996822166 ISBN 10: 1996822160 Pages: 478 Publication Date:01 January 2026 Audience:
General/trade
,
ELT Advanced
Format:Paperback Publisher's Status: Active