For undergraduate principles of marketing courses.
Everything students need to know to develop their ‘management sense’ and be successful
Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today’s employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn’t - with the ultimate goal to help students be successful in their careers.
By:
Stephen Robbins, Mary Coulter, David DeCenzo Imprint: Pearson Education Limited Country of Publication: United Kingdom Edition: 11th edition Dimensions:
Height: 277mm,
Width: 216mm,
Spine: 20mm
Weight: 1.100kg ISBN:9781292307329 ISBN 10: 1292307323 Pages: 552 Publication Date:02 July 2019 Audience:
Professional and scholarly
,
Professional and scholarly
,
Undergraduate
,
Undergraduate
Format:Paperback Publisher's Status: Active
PART 1 INTRODUCTION Chapter 1 Managing Today History Module A Brief History of Management’s Roots Chapter 2 The Manager as Decision Maker Quantitative Module Quantitative Decision-Making Tools Chapter 3 Important Managerial Issues PART 2 PLANNING Chapter 4 The Management Environment Chapter 5 Managing Change and Innovation Entrepreneurship Module Managing Entrepreneurial Ventures Chapter 6 Planning and Goal Setting PART 3 ORGANIZING Chapter 7 Structuring and Designing Organizations Chapter 8 Managing Human Resources and Diversity Professionalism Module Professionalism and Employability Chapter 9 Managing Work Groups and Work Teams PART 4 LEADING Chapter 10 Understanding Individual Behavior Chapter 11 Motivating and Rewarding Employees Chapter 12 Understanding Leadership Chapter 13 Managing Organizational and Interpersonal Communication PART 5 CONTROLLING Chapter 14 Controlling Work and Organizational Processes Operations Module Managing Operations